![]() Laurent, at least got it right: “What Microsoft didn’t explicitly say as part of its various Ignite announcements yesterday is that the Microsoft 365 brand is actually taking over the decades-old Office brand,” he wrote in his news piece about the announcement. In any event, you may have seen the news: at Ignite 2022 last week, Microsoft announced And that’s what Microsoft 365 is all about. What Microsoft can do, of course, is make Office part of a broader product strategy and that includes both legacy apps-the Office suite-and more modern apps and services. It’s just too hard-coded in people’s minds. But in a world in which many mainstream users still believe that Office comes free with Windows because that’s how they acquired them, together, with a new PC, it’s not really possible to drop Office as a brand entirely. But it’s also fair to say that Microsoft has engaged in a lot of rebranding during the Nadella era, much of it aimed at promoting “Microsoft”-the overreaching brand-over individual product brands like Windows, Office, and Surface. At least not yet.Īnd that makes sense: Microsoft Office isn’t just iconic, it’s one of Microsoft’s oldest and most popular brands. We can chalk this one up to another classic Microsoft miscommunication, but the Microsoft Office brand is not disappearing. ![]() That looks suspiciously like a new Office logo there, doesn’t it?
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